Reaching local market is a great way to boost revenue. Here are four ways you can improve your local marketing strategy and find your target customers.
Find local partnerships
You should work with nonprofit organizations that can reach more potential customers. Local partnerships provide excellent reach that is not possible with any ad campaign. You can sponsor weekend concerts or do partnerships with farmers’ market or film festivals. These local partnerships provide social media mentions, email newsletter mentions, and website mentions. So, you should find partnerships that provide digital benefits as well.
Involve local bloggers
Blogger engagement includes sponsored posts, product reviews, and conversations. You should find bloggers in your target market and settle on some mutually beneficial marketing campaigns. You can give the bloggers tickets to local events. So, the bloggers will write about your brand.
Develop local PR connections
You should get the attention of the local press. You can develop brand story related to the specific region. Things like reasons why you ae here, what needs your brand can meet in this community, etc. should be considered.
Donate to local nonprofit organizations
You should donate a percentage of your local purchases to local nonprofit organizations. There are apps available that help to collect donations for a certain amount of fee.
These local digital marketing strategies are very helpful in reaching potential customers. You should use these strategies to increase your reach and bring more revenue for your company.
It is very hard to satisfy a customer. One thing all customers have in common is that they prefer personalization. Personalization makes shopping very convenient for the customers. Here are the best ways you can give a personalized experience to your customers.
Go beyond mass production
In the case of some products and services, mass production is not a good thing. People want personalization. People perceive these items to have more value, for example, jewelry. Companies selling jewelry often allow the customer’s design custom pieces. This makes these companies stand out from the rest.
Provide rewards program
Customer loyalty or rewards program is very effective. Amazon, for example,e started the Prime membership services a few years back. It is a loyalty program where customers get free shipping or free streaming of music, etc. Frequent flyer program in airlines is also a loyalty program.
Personalize email correspondence
You should personalize your emails. There are many advanced email marketing service available that has many built-in features to send personalized emails. You should be careful in including the details. You should not use any personal financial information. The customers should not feel like they have been exposed.
You should put your customers first. You should try to give value to customers through your products or services. Even if it costs you up front, it will provide great customer satisfaction and a greater percentage of repeat sales. So, you must try to give personalized experience to your customers all the time.
The world of e-commerce changes very frequently. Consumers always look for user-friendly website designs. They want sites that will let them search for the product they want and check out fast. Here are some e-commerce trends that you should follow.
It is a content-focused style that was released by Google in 2014. This design has been later adopted by many e-Commerce companies. The design has a minimalistic appearance. It uses shadow effects and concepts of depth and motion. This design will keep your user engaged for long hours with your site.
People now shop on multiple screens, like TVs, mobile, tablets, etc. So, it is essential for websites to be responsive. Companies should design the site for large screens and optimize it for the small screens like mobile and tablets.
Animation can connect you with the users easily. It will give the users a more enjoyable shopping experience. Customers will feel great if you can use the right animation at the right time and place. You can include things like button spins, icon rotation, loading bars, etc. These will create a long lasting image in the customers’ mind.
Now the trend is to have large backgrounds. If you have large product photos, it will be more appealing to the customers. It also gives a very professional look to the site. It comes to the customers to place an order when they enter the site.
Storytelling will give you an extra edge over the others. Customers enjoy listening to stories. It is a great way to stand out from the crowd. You should have great interface design to attract the users.
These are the latest trends of e-commerce sites. You should develop your site according to these trends to keep up with the competition. These trends will help you get more customers to your e-commerce site.